Design-Build : Common Area

A Seamless, All-Inclusive Design & Renovation Process.

Architect designed, licensed contractor executed renovations of Common Areas.

ReDesigning overlooked and under-appreciated common areas, increasing property values/revenues, decreasing vacancies and time on the market.

- Lobby

- Hallway
- Stairway

- Rooftop

- Basement

- Laundry Room

- Lounges

- & Many More!

Initial
Confidence

First Impressions: Apartment Equity

Prior to seeing the interior of an apartment, assumptions based on the buildings common area conditions provide initial emotions leading to a positive or negative apartment valuation or likelihood of a favorable living experience.

COLLAR creates confidence upon first sight.

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Inviting

OR

Dark & Dreary

Exciting

OR

Dated & Worn

Story Time

Testimonials

Joe’s family owns a 19 unit multi-family rental property on the Upper East Side of Manhattan for 44+ years. The family has been pleased with performance over the years; primarily due to the property’s prime location providing low vacancy rates and a stable rent roll. However, in relation to the market, it’s an underperforming asset; neighborhood rents have substantially increased as new developments are built and an inflow of younger tenants have migrated to the neighborhood - Joe wants to capitalize.

Just last year, the apartments underwent light updates, bathroom fixtures, stainless steel appliances, paint, etc. Joe assumes the family isn’t marketing correctly so he hires a new broker and increased the asking rents.

After a few weeks and a handful of open houses, activity is great, people like the space but never put in an application, or more surprising, submit low ball offers.

Finally Joe asks a potential tenant what they’re looking for in their next apartment. The property checks off most of the tenants wants, great location, stainless steel appliances, good layouts but falls short on a few variables he never considered... the emotion of walking into a bright, neat, ‘clean’ space.

He recognizes the feeling upon entering the building doesn’t match the quality of apartments or location, taking away from the overall impression of how the property will be to live in.

“Is the building clean?” | “Is management staff attentive?” | “Is it safe?”